A personal pet peeve of mine is the sales tactic that involves bashing the competition in an effort to make your own product look good. If any of you have shopped for a car you will know what I mean. Instead of heralding the features that make their product extraordinary, the focus is on insulting the other options available to you and making them appear inferior in any (every) way.
Dell is becoming famous for these class-lacking maneuvers, trumpeted loudly by their Australian managing director, Joe Kreme. According to Kreme, businesses are foolish to choose iPads.
At a media and analyst briefing in Sydney, Kreme went on to explain that, “People might be attracted to some of these shiny devices but technology departments can’t afford to support them. If you are giving a presentation and something fails on the software side it might take four days to get it up and running again. I don’t think this race has been run yet.”
Four days? His remarks do little more than make him look foolish (and more than a little bitter with the utter failure and eventual demise of the Dell Streak tablets along with their netbook lineup). Not only has the race started, unless Microsoft pulls a rabbit out of their hat it seems that the race for corporate mobile device market share is nearly over.
Much to the surprise of many analysts who made predictions early in the tablet game, businesses are eagerly (and happily) adopting iOS-based devices; and if reports (that seem to be well hidden from Dell executives) are to be believed, support and management costs are actually decreasing as a result.
So Mr. Kreme are you trying to tell us that the new Dell mantra is: “If you can’t beat ‘em, bash ‘em?”.
» Related posts: Dell Exec Says – Wait till we launch our Windows 8 Tablets, will Rival iPad So Long Dell Streak 7 Tablet Dell Inc. Announces Entry In The Tablet Market In 2012