Apple and The Beatles have had a contentious relationship for years. The Beatles Apple Corps company felt Apple's logo -- and the company's eventual foray into digital music -- infringed on their trademark Apple Corps logo. Then in 2007, Apple, Inc. and Apple Corps Ltd. finally settled trademark dispute. That settlement gave Apple, Inc. ownership of "all of the trademarks related to 'Apple' and will license certain of those trademarks back to Apple Corps for their continued use."
But in 2011, Apple went further to secure its right to the trademark, actually filing for it to secure ownership over it. Yesterday, that ownership was granted.
As discovered by Patently Apple, the Cupertino company was granted the registered trademark of the famous logo on October 24, 2012. So what does this mean for Apple? Theoretically, it could use the Apple Corps logo for any purpose. But that probably won't happen. This is more just a housekeeping matter with the company tying up any loose ends to a decades-long trademark dispute.
Apple now owns the trademark to The Beatles' Apple Corps Logo originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 25 Oct 2012 10:00:00 EST. Please see our terms for use of feeds.
It was perhaps one of the most baffling and frustrating design choices Apple ever made: the upside down Apple logo. For those of you who haven't been using Macs long enough to remember this, the "upside down Apple logo" refers to how PowerBooks and iBooks used to display the Apple logo "pointing" at the floor when the laptop was opened.
Former Apple employee Joe Moreno reveals the story behind the upside down logo. Apparently when Apple designed the PowerBook and (later with Steve Jobs) the iBook they discovered that if they placed the Apple logo upside down from the user's prospective when the lid was closed, the user would constantly try to open the laptop from the wrong side -- by the hinges, because from that angle the Apple logo was right-side-up.
Now, you would think that a company that prides itself on its branding would want their logo right side up so all the passersby would see it in the correct orientation, but Steve Jobs thought the upside down Apple logo was the right way to go. As Moreno writes:
Steve Jobs always focuses on providing the best possible user experience and believed that it was more important to satisfy the user than the onlooker.
Thankfully, Jobs eventually reversed his decision. But this story does raise the question: were that many people really trying to open their laptops from the wrong side time after time again? If so, the upside down Apple logo is probably the least of their worries. It also goes to show that Steve Jobs, as great of a design genius as he was, didn't always make the right design choices the first time around.
The story of Apple's upside down logo originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 21 May 2012 11:30:00 EST. Please see our terms for use of feeds.
Unsurprisingly, Apple is really sweating the details when it comes to its upcoming court date with Samsung.
FOSS Patents has noted that a court filing revealed Apple doesn't want to see any Samsung logos or brand identification in the courtroom.
"Apple intends to bring a motion for '[o]bscuring the 'Samsung' logo on the court's video display for jurors.' Apparently the United States District Court for the Northern District of California uses Samsung equipment for this purpose."
Apple doesn't want that jury to think about Samsung's technology contributions, so the request is a bit picky -- but it makes sense. Apple also doesn't want to see any references to Steve Jobs's comments to biographer Walter Isaacson about waging "thermonuclear war" against Samsung.
Of course I'm sure Apple's attorneys won't be bothered if any of the attorneys are taking notes on their MacBooks or iPads.
Apple wants Samsung name obscured on video players in courtroom originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 01 May 2012 12:00:00 EST. Please see our terms for use of feeds.
Apple is accusing a Chinese food company of trademark infringement over its fruit-themed logo. The Sichuan Fangguo Food Co., Ltd. uses a round red logo with a stem and leaf. Apple claims this logo borrows conceptual elements, specifically the leaf, from its logo.
Fangguo's CEO Zhao Yi disagrees. Zhao does admit the logo is supposed to represent an Apple (it is a food services company that makes noodles and flour), but his logo has a distinct stem, Chinese characters and is a different shape than Apple's logo. Zhao also notes that the logo was originally designed in the 1980s and transferred to Zhao in 1997.
Apple wants the company to remove the leaf from its logo, but CEO Zhao refuses to cave in to Apple's demand saying "I'm Fangguo, it's a fruit, if the leaf is removed, it'll just look like a bomb." Thus far, Apple's Chinese legal team has not followed up on this request.
Apple not happy with food company's logo originally appeared on TUAW - The Unofficial Apple Weblog on Wed, 07 Sep 2011 12:00:00 EST. Please see our terms for use of feeds.
One reason many of you get a case for your iPad isn’t so much to protect your device as much as it is to personalize it. What if I told you that you could order a frame for the face of your iPad that would let you personalize it in a way that compliments your corporate or personal brand? With the Logo Frames by newPCgadgets, you can add an ultra-thin frame, customized with the text or logo of your choice on a brushed metal finish in either gold, bronze or aluminum.
The beauty of these frames can be found in the details. The materials used are very light-weight and they claim that the adhesive used to adhere them to your iPad is made by 3M and can be easily removed if you so desire. Your logo is laser engraved and can be positioned in any way you prefer, so not only should the likeness of your images be precise, you should be able to place them wherever they are best suited.
Best of all, use of the Logo Frames is completely compatible with your Smart Cover and there are cutouts for all buttons and the video lens.
With more and more iPads popping up in the corporate world, these kinds of classy customizations could really go a long way toward enhancing your company’s image. All of your salespeople using iPads now? How much more professional would it look if they were all wearing one of these frames?
Pricing on the frames begins at $29.95, with a minimum order of 10 units.
newPCgadgets is no newcomer to the accessory market, offering a wide variety of other products you may want to take a peek at, including stands, screen cleaners and security related devices for smartphones, tablets and even gaming consoles. I’m personally quite interested in the iPad Vanity Plate that allows you to add a custom engraved identification plate to your iPad with your name and telephone number or e-mail address.
Apple's commitment to thoughtful design is legendary, and here's another example. The iCloud logo uses the golden ratio.
In short, the golden ratio is an irrational mathematical constant that often occurs in nature. When applied to design, the results are considered aesthetically pleasing. Artists have been using it for centuries, including Leonardo da Vinci and Salvador Dali.
Takamasa Matsumoto of Design Archive considered the iCloud logo's irregular shape, and took some measurements. He found that the golden ratio was represented by the cloud's inner "circles" as well as the cloud as a whole.
Well done, Apple.
[Via Business Insider]
The iCloud logo and the golden ratio originally appeared on TUAW - The Unofficial Apple Weblog on Fri, 24 Jun 2011 08:26:00 EST. Please see our terms for use of feeds.
He's targeting his US$3.99 app at children over eight looking for an interesting introduction to computer programming. Since it was introduced in 1969, Logo has helped many thousands of future programmers get a taste of the joy of coding.
If you can't wait for an English version of his Logo app, there is Logo Draw for the iPad available in the App Store, which provides an introduction to programming concepts, computer graphics and logical thinking.
Apple Inc. (formerly known as Apple Computer) must be feeling pretty sure of itself after finally hammering out the Beatles deal for iTunes with Apple Corps. and its associated partners. The company that makes iPhones is now trying to re-secure the Apple logo trademark that Apple Corps. used for so long. The logo was originally lost to Apple Inc. in 2007 after a settlement gave much of Apple Corps.' trademarks to the computer company, but now Apple Inc. is actually filing for the legendary trademark, per Patently Apple, in order to nail down ownership once and for all.
As I read it, Apple is simply trying to ensure that the Granny Smith logo stays where it legally belongs now: in Cupertino. Apple already had a hold on the trademarks, thanks to that 2007 settlement (which itself paved the way for the Beatles' iTunes release), but this filing was most likely pushed by the legal team and seeks to hammer out a total and complete hold on everything Apple Inc. can use Apple Corps.' trademarks for in the future.
A recently discovered Apple patentapplication dated from June 2009 suggests Apple may build future devices with an antenna housed directly underneath the familiar Apple logo. The idea is genius -- the Apple logo is going to be on the iPhone or MacBook anyway, so why not stick an antenna underneath it? This internal design would bring the antenna close to the surface without increasing the risk of accidental contact from your hand or any other interfering material. Such a design could have prevented the iPhone 4 antennagate scandal that rocked Apple's world earlier this year.
According to the patent details, the logo would be made of a dielectric material that allows for the transmission and reception of radio-frequency signals. The patent applies to Wi-Fi signals as well as GSM 850/900/1800/1900 MHz so this technology could find its way into the MacBook as well as the iPhone. Unfortunately, Apple is not the first to apply for a patent for an antenna-fied logo. An earlier patent from Dell describes a logo-shaped antenna that actually takes the place of the logo in the device.
This antenna technology is also not new to Apple, as a variation is already in use on the 27-inch iMac and the Apple iPad. A teardown of the iPad by iFixit uncovered the iPad's antenna which was resting directly underneath the Apple logo. A similar iMac teardown, also by iFixit, revealed the presence of an AirPort antenna hiding behind the aluminum-encased, plastic Apple logo. This patent presumably describes the next generation of this antenna-logo design. How much do you want to bet we see the second iteration of this in an upcoming iPhone, maybe even the iPhone 5?