Every year, the Cannes Lions festival honors contributors to the marketing and advertizing industry for their innovative and creative techniques. This year, TBWA Media Arts Lab took the Grand Prix award for its magazine ads for Apple’s iPad mini.
The winner was a series of five different advertisements, each presented on the back cover of five different magazines. The entire page was blank, except for the lower left corner, which displayed an image of the iPad mini, full sized, showing the cover image of that magazine’s current issue. The magazines involved were Time, Surfer, Wired, The New Yorker, and Wallpaper*.

The campaign stood out for its strong effect. “It has kind of a guerrilla feeling,” said Marcello Serpa of Almap BBDO. “It’s a product that goes inside the media and says ‘I’m going to kill you, [then] I’m going to save you.’ Let’s embrace. It’s redemption.”
Serpa is referring to the fact that tablets in general, and the iPad specifically, have been an adversary to print media by offering a way for the world to go completely digital.
Apple’s iPad mini campaign was one of three top contenders. Dove’s “Sketches” campaign by Ogilvy was the iPad mini’s biggest opponent. The judges were split down the middle on which one should win the Grand Prix. The iPad mini campaign won out in the end because it embodied the theme that the judges were looking for. “Dove is a beautiful, emotional piece and a beautiful insight and it’s going to win a lot,” Serpa said. “In the end we were looking at a piece that makes print, the category itself, a hero.”
[Via: Adweek, Adage]
» Related posts: Apple Taking Over Several Magazines with Clever iPad Mini Ad Campaign First Official iPad mini Accessory now Available in the Apple Store Apple iPad Mini Event Finally Announced (Official)





Well, the elusive iOS 7 on iPad is starting to show its face more and more. Yesterday, we saw some screenshots from tech tweeter Sonny Dickson that gave us an idea of what the beta looks like on the larger tablet screen. Today, a Russian YouTube video appears to be showing a demonstration of the as-yet-unreleased beta of iOS 7 for the iPad.
It is time again for another edition of PadGadget’s DIY project spotlight column. We love finding interesting and innovative do-it-yourself projects and sharing them with our readers. So far, no one has ‘fessed up to having tried one of these fun projects. Feel free to share with is if you do. Last week, we told you about a fat-tipped stylus made from an EXPO pen tube and conductive foam.
Did you know that Apple TV supports Bluetooth technology? I guess I never even looked for that. I know that the iOS app Remote from Apple can be used on the set top box in conjunction with the iPad. It is a bit clunky and tends to freeze up. It is good in a pinch, but I always end up using the physical remote instead. Which makes entering text a real pain.
When Apple launched iOS 6, FaceTime over cellular was the big news. Users could finally video chat with friends and family while on the go. Unfortunately for AT&T subscribers, the ability was limited by what your carrier wanted to allow. At first, AT&T claimed that it would charge a fee to use FaceTime over cellular. Then the company announced that it would only offer the service to subscribers on its data share plan. Then, the shared data plan restriction was lifted, but still limited only to LTE-enabled devices. That left out all iOS devices running on unlimited data plans that AT&T doesn’t even offer anymore, but can’t force customers off of.
For today’s Daily Deal we’ve found 8 great apps to add to your iPad collection. We have 6 productivity / entertainment apps and 2 game apps in today’s bundle.
Fans of Robert Kirkman’s decade-old comic book drama, The Walking Dead, were treated with a new television series in 2010. Thanks to the success of the first TV drama staring zombies, The Walking Dead has since spawned a line of toys, board games, and video games. Telltale Games’ choose-your-own adventure game based on The Walking Dead sold more than 17 million episodes worldwide and diehard fans are still waiting for Season 2.


When Apple showed us the new and amazing features of the upcoming iOS 7, we were excited to see the complete redesign and all new look. The iPad, however, was noticeably absent from the Keynote. All of the pictures on Apple’s website show the new operating system running on an iPhone. Over the weekend, tech tweeter Sonny Dickson posted pictures of what iOS 7 looks like on the iPad to his Twitter feed so that the world has an idea of what to expect in the fall.


You’d have to be living off the grid to not have heard of the recent exposure of the “PRISM” program, which is a covert program that allows the NSA and FBI unprecedented access to U.S. citizens’ personal information by way of major tech companies like Microsoft, Google, Facebook, and yes, Apple.
This was another big week for gaming releases. Not only has Superman made a splash in the App Store with the Man of Steel arcade game, but also Sony just launched Pinball Rocks HD, and the board game Agricola is now available on the iPad. Every week, Apple picks a handful of apps that stand out for being unique, innovative, or just plain fun. Last week, Apple spotlighted FitStar. Are you getting in shape for bikini season?


For today’s Daily Deal we’ve found 10 great apps to add to your iPad collection. We have 8 productivity / entertainment apps and 2 game apps in today’s bundle.
For today’s Daily Deal we’ve found 11 great apps to add to your iPad collection. We have 3 productivity / entertainment apps and 8 game apps in today’s bundle.
According to Eddie Cue, Apple’s senior senior vice president of Internet Software and Services, who testified yesterday in Apple e-books trial, Steve Jobs did not initially back the creation of Apple’s iBooks. In 2009, prior the the iPad’s release, Cue first approached Jobs about the idea, but discovered that Jobs thought the Mac and iPhone wouldn’t lend themselves to use as reading devices. It wasn’t until the iPad was on the horizon that Jobs reconsidered.
About three years ago, Sony released a couple of rocking pinball apps. Slayer Pinball Rocks HD and AC/DC Pinball Rocks HD were the most shredding pinball apps you could ever imagine playing on your iPad. Now, Sony has launched a free pinball app that makes if possible for you to play along to Slayer, ACDC, Alice in Chains, and more.
Microsoft made a big announcement today. The company has finally launched the long-awaited Office 365 productivity suite on the iPhone. Unfortunately, the iPad version is still MIA and it seems the company has not plans to make an optimized version.
Well, it’s finally Friday and we are all antsy to get this weekend rolling. While having a couple of days to recuperate from a hard workweek is nice, so is reliving our youth. Every Friday, we flashback to decades ago and spotlight games from our childhood. Last week, we reminded you of the first-person shooter game, Doom.