Tag Archives: comscore

Apple.com world’s 8th most popular website in new ComScore ranking

For 2012, Apple's website was ranked as the world's 11th most popular. However, that ranking did not take mobile access into account -- just desktop access. Now web analytics firm ComScore has added mobile visitors and viewers to their count, pushing Apple up to the No. 8 spot on the MMX Multi-Platform Top 50 Properties list.

The first five sites on the list are not surprising, with Google sites taking the lead followed by Yahoo, Microsoft, Facebook and Amazon. Sites run by TUAW parent company AOL are in the sixth spot, followed by Glam Media and, finally, Apple. Rounding out the top 10 are Wikimedia sites and CBS Interactive.

Apple's total "digital population" on the ComScore list is counted as 115,920,000 unique visitors/viewers, about half that of list-leading Google's count. Not surprisingly, Apple's mobile audience viewed as an incremental percentage to the desktop numbers was 54 percent, indicating a strong mobile presence on the web.

Apple.com world's 8th most popular website in new ComScore ranking originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 26 Mar 2013 17:00:00 EST. Please see our terms for use of feeds.

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Apple gains more ground in US smartphone share

ComScore is out with its latest look at how Apple and its competitors are faring in the ongoing war for smartphone market share in the US. According to the firm's latest sampling of 300,000 cellular subscribers, Apple's lead doesn't look to be slowing.

As of December 2012, Apple holds a 36.3% share of the US smartphone market, up two points from its 34.3% share in September 2012. Samsung also gained with a 21% share, while in September 2012 is was at 18.7%. HTC, Motorola and LG comprise the rest of the top five OEMs at 10.2%, 9.1% and 7.1% market share, respectively.

iOS continues to trail behind Android in terms of mobile OS share, but it's gaining ground. As of December, Apple's operating system held a 36.3% share versus Google's 53.4%, with Android seeing an increase of less than 1%. In terms of other competitors, BlackBerry was third at 6.4% but that was down 2% from September. Windows Phone ranked only 2.9% and Symbian -- yes, Symbian -- came in last at a mere 0.6%.

[Via TheNextWeb]

Apple gains more ground in US smartphone share originally appeared on TUAW - The Unofficial Apple Weblog on Wed, 06 Feb 2013 21:00:00 EST. Please see our terms for use of feeds.

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Survey: iPhones in the hands of 18.5 percent of US smartphone users

Survey iPhones in the hands of 185% of US smartphone users

Smartphones account for a little over half (53 percent) of all mobile phones in the US, and comScore's latest numbers show that Apple's iPhones now account for 18.5 percent of the smartphones in the hands of American mobile users.

That number, from November 2012, is up 1.4 percent from three months earlier, representing the largest jump for a smartphone manufacturer. Samsung still holds the largest share of mobile subscribers at 26.9 percent, up from 25.7 percent three months earlier. Manufacturers LG, Motorola and HTC all saw small declines in share during the survey period. Apple overtook LG in the No. 2 spot on the list.

In terms of mobile platforms, Android is still the king with a whopping 53.7 percent of the market. That share figure is up 1.1 percent over August 2012. Apple's iOS platform also increased in market share by 0.7 percent, ending up at a 35 percent share at the end of November.

Who were the losers in terms of top smartphone platforms? RIM, Microsoft and Symbian. RIM's BlackBerry platform now accounts for only a 7.3 percent share of the smartphone market, while various Microsoft smartphone operating systems accounted for 3 percent of the market. Symbian continued its descent into oblivion, dropping 0.2 percentage points to a barely registered 0.5 percent market share.

[via MacRumors]

Survey iPhones in the hands of 185% of US smartphone users

Survey: iPhones in the hands of 18.5 percent of US smartphone users originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 03 Jan 2013 15:30:00 EST. Please see our terms for use of feeds.

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ComScore: Apple ousts LG as second most popular mobile phone maker

ComScore Apple ousts LG as second most popular mobile phone makerAccording to research firm ComScore's latest report, Apple has reached the #2 spot on the list of most popular mobile phone makers, taking the slot previously held by LG. iPhone users now account for 17.8% of the U.S. mobile market, while LG tags close behind at 17.6%. Samsung still leads all other manufacturers with 26.3% market share, up from 25.6% just three months prior.

Apple's iPhone 5 and Samsung's Galaxy S III are likely the two biggest factors in both company's recent gains. Motorola and HTC both rank below LG on the list, accounting for 11% and 6.4% of the market, respectively.

ComScore: Apple ousts LG as second most popular mobile phone maker originally appeared on TUAW - The Unofficial Apple Weblog on Sat, 01 Dec 2012 14:00:00 EST. Please see our terms for use of feeds.

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ComScore Says: iOS User Connect To The Internet Via Wi-Fi More Often Than Android


Research analysis firm comScore Device Essentials recently released a report on mobile and Wi-Fi Internet usage and came to the conclusion that go-anywhere data is more likely to be accessed via wireless Internet than network carriers. Apple product users have a significantly higher percentage of Wi-Fi connection than Android-based product users.

The study includes the United States and the United Kingdom. The U.S. study reveals that 71 percent of all unique iPhones used both Wi-Fi and operator services to connect to the Internet, while only 32 percent of unique Android phones used both types of connections. In the U.K., the results were proportionally similar with 87 percent of iPhones using both methods and Android using 57 percent.

“With the rise in adoption of smartphones, tablets, and other connected devices, network operators have seen a surge in mobile web activity and face new challenges in keeping up with data demands while maintaining their quality of service,” said Serge Matta, comScore President of Operator and Mobile Solutions. “As bandwidth usage increases and the spectrum becomes more scarce, operators, OEMs, and others in the mobile ecosystem should understand the different dynamics between the use of mobile and Wi-Fi networks to develop strategies to optimize resources and provide their customers with continued high-quality network service.”

The U.K. is more likely to access the Internet with their mobile device via Wi-Fi than the U.S. Mobile browsing with mobile carriers was 31 percent higher in the U.S. than its neighbor across the pond.

In the U.S., subscribers to Sprint were significantly more likely to use the network’s data than AT&T. Verizon and T-Mobile had the same percentage of subscribers accessing the carrier network, but both were below Sprint at well. This is likely due to the fact that Sprint is the only data carrier in the U.S. that offers an unlimited data plan.

Matta believes that scarcity and diminishing availability of unlimited cellular data plans will eventually push more usage to Wi-Fi. Great, next our wireless Internet Providers will start throttling our Wi-Fi usage (as if they haven’t already).

» Related posts: iOS Captures More Than 50% of Mobile Internet Market Share Android Tablet Web Traffic Still No Match for iPad Mobile Devices Continue To Dominate Internet Use, Led By Apps

Discarded iPhones in the US

Horace Dediu of Asymco is good with numbers and his latest work uses this skill to look at discarded iPhones in the US. Dediu takes monthly comScore data and quarterly activation data provided by the wireless carriers to calculate the install base of the iPhone in the US. His number crunching and resulting graph shows the number of new activations and the calculated number of iPhones being put out of service each quarter.

According to Dediu, the discard rate, which is the number of phones being discarded over the number of new phones, is 50% in the US. Most of these discards are coming from AT&T as Verizon has not carried the iPhone long enough for customers to begin replacing their handsets with a new model.

Dediu claims most of AT&T's reported activations were from customers replacing iPhones and that the carrier only added one million new iPhones thus far this year. He also points out that AT&T's discard rate has skyrocketed to 81% since Verizon introduced the iPhone 4 earlier this year, a figure that suggests AT&T is adding fewer new iPhone customers now that people have a choice in wireless carriers. It's an interesting look at the iPhone that goes beyond unit sales. You can read the full report at Asymco's website.

Discarded iPhones in the US originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 08 Nov 2011 13:00:00 EST. Please see our terms for use of feeds.

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Study: 2/3 of tablet users play games on the device

ComScore has released a new study of the habits of tablet users, and it's interesting to note that like smartphones, tablet devices are more often running games than not. 67% of tablet users report that they're playing games on the devices at least once in the last month, and almost a quarter of users say they're playing games every single day. Over half of tablet users are also using their devices to browse YouTube, listen to music, or read an e-magazine or ebook.

Those are all pretty expected uses of the tablet at this point (and look where the innovation in iOS 5 is happening -- right along those usage lines). But what I find most interesting about these numbers is that the iPad and tablets of its type aren't necessarily "stealing" attention from any other specific device -- it's taking time away from a number of other devices, including traditional computers, other gaming devices, and other music devices. The tablet isn't replacing anything we've got already -- it's borrowing uses from a number of other devices in our lives, and consolidating them into one screen.

That's interesting. Originally, the debate for tablet adoption was really around whether you'd need a full laptop or a tablet PC. But Apple's iPad, especially, has carved out a whole other place for the tablet, as a supplementary device for a number of functions. ComScore didn't ask about using the tablet in conjuction with other devices, but I'd suspect that as people are reading on their tablets or playing games, they're also watching TV in the background, or working on other things. How we're going to use our tablet computers isn't completely narrowed down yet (obviously, software has to catch up as well, in order to

Study: 2/3 of tablet users play games on the device originally appeared on TUAW - The Unofficial Apple Weblog on Fri, 14 Oct 2011 19:00:00 EST. Please see our terms for use of feeds.

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iPad has 97.2 percent of US tablet Internet traffic

comScore has determined that the iPad now accounts for more US internet traffic than the iPhone for the first time. 46.8 percent of iOS device traffic now comes from iPads, while 42.6 percent comes from iPhones.

Want a more impressive figure? How about this: the iPad accounts for 97.2 percent of US-based internet traffic via tablet devices. All of its competitors account for the remaining 2.8 percent. Either this means the iPad is outselling Android and other tablets by a wide margin (something we already know is true), or else owners of competing devices just aren't using them to browse the web all that much. Or both. Either way, it doesn't paint the rosy picture of "Android ascendant" that we keep hearing.

In fact, when you take off the smartphone blinders and look at all iOS devices versus all Android devices, Apple's position in the market looks far less "precarious" than various reports might lead you to believe. iOS devices account for 43.1 percent of the US installed base for mobile devices, with Android accounting for only 34.1 percent. The gap is even wider when you look at how much people actually use their mobile devices; iOS accounts for 58.5 percent of mobile traffic compared to 31.9 percent for Android.

Android -- that is, all Android smartphones across all manufacturers -- may be "winning" compared to Apple's substantially smaller range of devices when looking at market share alone. By just about every other metric that matters (most of which matter far more than device market share), results like this comScore study prove Apple is in no danger whatsoever of "losing" to Android.

iPad has 97.2 percent of US tablet Internet traffic originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 10 Oct 2011 21:30:00 EST. Please see our terms for use of feeds.

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Study reveals Apple surpasses RIM in US smartphone share

Apple is now the #2 mobile platform in the US with 26.6% market share. Apple rose 1.4 percentage points and inched past RIM which now holds 24.7% of the US market. Similar to Apple, Android also gained market share grabbing another 5.1 percentage points to climb to 38.1% market share. Rim took the biggest plunge with a loss of 4.2 percentage points. These metrics are from Comscore's latest report which monitored smarpthone usage for the three-month period ending in May 2011.

On a manufacturer basis, Apple showed the greatest gain, jumping from 7.5% to 8.7% market share. Though it's far from being the leader (Samsung is #1 with 24.8%), Apple continues to move upward while rivals like Samsung, Motorola and RIM remained steady or slid slightly.

If this trend continues, the US smartphone market could become a two-horse race with Android and iOS vying for the lead. A third platform could grab the bulk of the leftovers. Right now RIM is sitting pretty in third, but if it continues its downward slide, it might lose its spot to the onslaught of Windows Phone handsets expected from the Microsoft-Nokia partnership.

[Via GigaOm]

Study reveals Apple surpasses RIM in US smartphone share originally appeared on TUAW - The Unofficial Apple Weblog on Wed, 06 Jul 2011 15:30:00 EST. Please see our terms for use of feeds.

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iPad Responsible for 89% of Worldwide Tablet Web Traffic

Just in case you need more proof on how widely used the iPad is, and how it dominates other tablets currently on the market, comScore has released a new report on its new metric for tracking web traffic by device and connection.

As suspected, the data reveals that 89% of worldwide tablet traffic is from the iPad.


“The iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets. The iPad’s contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 1.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.”

In the United States, the iPad’s numbers are even higher. comScore estimates that the iPad takes up 97% of  the non-computer tablet traffic, with Android devices making up the remaining 3%. This is tablet only data, and does not include smart phone traffic.

In the U.S., 53% of overall non-computer device traffic (including phones) comes from Apple devices – 23.5% from iPhone, 21.8% from iPad, and 7.8% from the iPod Touch. Android devices comprise 36% of the non-computer device traffic, almost entirely from smartphones. Android still takes the lead in the smartphone category in the United States, but is seriously lagging behind in tablet usage.

We’ve seen new Android tablets in the last few months, but none of them has been able to cut into Apple’s giant slice of the tablet pie. Will the rumored Amazon tablet be the first true iPad competitor? is the HP TouchPad going to come out with a bang? Only time will tell, but for now, Apple’s iPad is untouchable.

65 percent of connected apps run iOS in UK

The GSMA released its April Mobile Metrics report, which shows that 65% of devices using connected applications in the UK are powered by iOS; about 30% of devices run Android, and a meager 1% use Symbian. This report measures the number of wireless devices that have internet-connected applications. It does not take into account users who fire up their phone to make phone calls and play local games only.

A broader metric from comScore shows a similar trend with the iPhone grabbing 27.6% and Android snagging 24.7% market share in April. Symbian slides into the number three slot with 23.6% of the market, and RIM is number four with 18.1% market share.

Together these two reports show that Apple iOS devices are selling well in the UK, and owners are actively using them on the internet. Numbers like this should be a wake-up call for UK developers looking to break into the mobile app market. iOS should be your primary target, Android your backup.

65 percent of connected apps run iOS in UK originally appeared on TUAW - The Unofficial Apple Weblog on Wed, 22 Jun 2011 15:30:00 EST. Please see our terms for use of feeds.

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Consumers Using Mobile Apps More Than Web

Since the advent of the Internet 15 years ago, people have used it in ever evolving and changing ways, from online directories and hubs like Yahoo and Geocities, to search engines and social media like Google, Facebook, Twitter, and Tumblr.

According to a new report from Flurry, a mobile analytics firm, the way people use the Internet is shifting again, this time to new mobile platforms. Until now, people have used their desktop and laptop computers for accessing content, but as of 2011, smartphones and tablets have outsold desktop and notebooks.

Now that our phones and tablet devices connect to the Internet, we’re changing the way  that we do things. We have apps now, that do nearly everything imaginable. In fact, one of Apple’s trademarks is “There’s an app for that.” And we spend a lot of time using those apps.

Using data from comScore, Alexa, and their own in-house analytics data, Flurry has determined that we consumers are actually spending more time using mobile applications than we are using the Internet on our desktops, laptops, and mobile web browsers. This is a surprising result, given that mobile apps have only existed for three years. It’s taken a remarkably short amount of time for apps to be adopted and widely used on Android and iOS platforms.

According to the data, in June of 2010, consumers spent 64 minutes using the web and 43 minutes using mobile apps. As of June 2011, usage is up across the board, with users spending 74 minutes using the web and 81 minutes accessing mobile apps. To determine mobile app usage, Flurry tracked iOS, Android, BlackBerry, Windows Phone, and J2ME. The web included open web, Facebook, and mobile web.

This data reveals that the average user is spending 9% more time using mobile apps than the Internet, and mobile app usage per day has grown 91% since last year. Of the 74 minutes spent on the web, users spend approximately 14 of those minutes using Facebook.

Flurry also took a look at which applications people were spending their time using. Games took the lead here, with users spending 47% of their mobile app time playing them. Users also spent 32% of their time on social networking apps, 9% on news, 7% on entertainment, and 5% on other apps. Consumers also used both gaming and social networking apps more frequently and for longer periods of time than other kinds of apps.

Keep in mind that this is in no way signaling the death of the web. This study is only focusing on people who use both a mobile device and mobile apps. There are plenty of people with a smartphone/tablet who aren’t using apps, but among those who do use apps, they are using apps more than the web.

If this data is accurate, we will likely see a continued shift towards increasing mobile app usage, as even more companies and independent developers realize the potential and the popularity of mobile applications, and as consumers continue to adopt smartphone/tablet technology and begin using apps. We’re in the era of the mobile platform now, and the app is reigning as king. Long live Angry Birds!

iOS outreaches Android when iPod touch, iPad are counted in the mix

Some fascinating statistics have been released by comScore based on its MobiLens marketing analytics service, and the numbers show that iOS devices (including the iPad and iPod touch) outreach the Android platform by a whopping 59 percent in the US market.

The comScore numbers show a total installed base of 37,868,000 iOS users in the United States, with Android OS devices lagging behind with only about 23,763,000 users. Those numbers come out to 16.2 percent (Apple) and 10.2 percent (Android) respectively for share of the total US mobile subscriber market. The installed US base of iPhones and iPod touch devices were almost equal, with both device totals approximately twice as high as the number of iPads. That statistic is amazing, considering that the iPad had only been on the market for 10 months at the time that the study was performed.

comScore's senior vice president of mobile, Mark Donovan, noted that the numbers indicate that "the Apple ecosystem extends far beyond the iPhone," and that the assumption that the Apple user base is made up of "Apple fanboys" is invalid. [Was anyone assuming that? We doubt it. -Ed.]

The comScore study also shows that iPad owners aren't necessarily owners of iPhones. While iPhone owners make up about 27 percent of iPad owners, close to 14 percent of iPad owners had Android phones. The numbers also show that Samsung, LG and Nokia are over-represented among iPad owners in comparison to their shares of the smartphone market.

The age demographic for the iPad was a final index created by comScore, and it showed that the age profile is skewed mostly towards those in the 25-34 year old age range. Almost half of iPads are sold to Americans between the ages of 25 and 44, with another 30 percent of the Apple tablets going to the older US demographic over the age of 45. These numbers should be of interest to iOS developers, who may want to start creating apps for an older audience.

iOS outreaches Android when iPod touch, iPad are counted in the mix originally appeared on TUAW on Tue, 19 Apr 2011 18:00:00 EST. Please see our terms for use of feeds.

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iPad aids 25 percent increase in online computer sales

In a report released by comScore, a digital reporting firm, online computer hardware sales have increased by 25 percent this holiday season. Handheld computing devices like the iPad drove much of that growth, according the report.

This means computer hardware is the faster growing segment of holiday purchases, just ahead of consumer electronics. (Consumer electronics have grown 22 percent this season.) The reporting company called out the iPad by name, saying "handheld devices (such as Apple iPads and e-readers) and laptop computers drove much of the growth."

It's an interesting choice to group the iPad, which is a tablet computer, with dissimilar devices like the Kindle or Nook. Unfortunately, comScore didn't release any numbers about how the iPad did against those e-readers. It will be interesting to see Apple's reports about the iPad after this quarter, since we know they sold nearly 4.2 million iPads in the previous quarter.

[via AppleInsider]

iPad aids 25 percent increase in online computer sales originally appeared on TUAW on Mon, 20 Dec 2010 15:30:00 EST. Please see our terms for use of feeds.

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