The Cartoon Network, a favorite television station among boys between the ages of 6 and 11, will soon be more accessible than ever by delivering content online at CartoonNetwork.com and on the iPod Touch, iPhone and iPad for mobile viewing.
This announcement comes as the latest organization showing support for and investment in the increasingly popular TV Everywhere strategy.
Turner Broadcasting’s Animation, Young Adults & Kids Media (AYAKM) president and COO Stuart Snyder describes the initiative:
“It is our commitment to the TV Everywhere strategy to let our audiences enjoy our shows whenever and wherever they want. Soon, viewers will be able to catch Cartoon Network anywhere and everywhere—whether they are in front of their television or maybe even at the airport waiting for a flight, we will be available for viewers to experience the live telecast seamlessly.”
TV Everywhere is more of a philosophy than anything, operating as an industry-wide initiative that endeavors to extend existing television and satellite subscriptions in order to deliver “access to more of their favorite full-length shows, available day after air, across multiple platforms (TV VOD, web, tablets and mobile devices) with a high-quality experience at no additional cost.” The Cartoon Network is one of a growing series of high-profile, early adopters of this initiative.
This new service should be met with excitement with the Cartoon Network currently enjoyed in 99 million U.S. homes and 168 countries around the world, broadcasting a full-featured HD offering of the best in original, acquired and classic entertainment for youth and families.
Extensions to traditional television service provider offerings like these are going to be critical to the long-term survival of media organizations like the Turner Broadcasting System, Inc. (a Time Warner company). While mot people do not mind paying for subscription content, they want options for on-demand delivery on each and every device found in their customer’s homes.
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